Mark L. Troen, FRICS - Managing Partner and Principal
Mark Troen manages the firm’s operations nationwide and brings a broad investment perspective to its development projects and real estate advisory services practice. He also serves as Senior Vice President of Brookwood Group, a long-time affiliate of The Winnmark Group. With the merger of the firms’ strategic real estate services and development activities, Mark is a member of Brookwood’s Operations Committee and has broad responsibilities throughout Brookwood’s organization including the identification of development opportunities for Brookwood Equities and strategic real estate services for private investors, corporate entities and the public sector with Brookwood Advisors.
He has 30+ years of real estate experience, having worked with investment banks, development companies, real estate firms, institutions and corporations. He has sourced, negotiated, conceived, analyzed, planned, entitled, developed, completed and restructured mixed-use, retail, office, industrial, and residential projects in the US and abroad, ranging in size from $5 Million to $1 Billion and up to 1,000,000 square feet and 3,000 acres.
Mark has experience in all aspects of real estate investment, development and management, including: acquisitions and dispositions; financings and re-financings; asset repositioning, workouts and restructurings; management, leasing, marketing and sales; and construction, redevelopment and new development. He currently focuses on specific asset and portfolio strategies for Brookwood Equities including: identifying opportunistic situations; sourcing urban infill investments; and developing transitoriented mixed-use projects.
Mark began his career at Security Pacific Realty Advisory Services where he created innovative financial and transaction strategies for troubled assets and opportunistic situations while directing multi-disciplinary teams in land development and building projects nationwide. Subsequently, he joined HSBC USA where he successfully acquired and disposed of foreclosed assets throughout the Northeastern, Mid- Atlantic and Southeastern United States. He maximized returns and created profits on a $1 Billion portfolio far above and beyond book value recovery.
At The Weitzman Group, he created the Development Advisory Services practice for mixed-use, commercial, residential, and land properties. In the process, he transformed and rebranded a highly regarded real estate feasibility firm into a comprehensive real estate services provider.
As Chief Development Officer at Monday Properties, he developed new properties; redeveloped existing assets; marketed fee-generating services; revitalized a troubled loft conversion; planned signature developments; and sourced new acquisitions for a 7-million square foot New York and Washington DC, office, residential, and mixed use portfolio.
Mark was a co-founder of Racebrook Capital Advisors where he specialized in the acquisition of opportunistic real estate assets, non-performing/sub-performing loans, and distressed properties. He recently served as the Chief Operating Officer of Sheldon Good & Company where he reinvigorated a 45-year old nationwide real estate auction services firm, conducted over 100 auctions, and achieved $400 Million in closed real estate sales.
Mark has a multi-disciplinary educational and professional background, with an MBA from The Wharton School and a Master of Architecture degree from the University of Pennsylvania. He graduated from Harvard College, AB cum laude, while majoring in economics.
Mark is active with the Urban Land Institute (ULI); is the Chair Emeritus of the Urban Development Mixed-Use Council Gold; and has served on ULI Advisory Services Panels in Charlotte, Chicago, Detroit, Raleigh-Durham, and Washington DC. He is a Fellow of the Royal Institution of Chartered Surveyors (FRICS); has served on Counselor of Real Estate (CRE) Consulting Corps Panels in Fresno, CA (co-chair); Seattle; Boston; and Las Cruces, NM; is a member of the American Institute of Architects (AIA); and is a Registered Architect (NCARB & Florida). Mr. Troen holds Real Estate Broker’s Licenses in Connecticut, Florida, Maryland, Missouri, New York, and North Carolina.
Mark teaches graduate level real estate development, economics, and market analysis at the Masters in Real Estate Development + Urbanism Program of the University of Miami School of Architecture.