Mark L. Troen, FRICS - Managing Partner and Principal
Mr. Troen has 30 years experience with investment banking, development companies, real estate firms, institutions, and corporations, having worked on $10 Billion in transactions with high-level returns on high-risk, turnaround, and problem assets. Mr. Troen has sourced, negotiated, conceived, analyzed, planned, entitled, developed, completed, and restructured mixed-use, retail, office, industrial, and residential projects nationwide and internationally, ranging in size from $5MM-$1 Billion and up to 1,000,000 sq. ft. and 3,000 acres.
Mr. Troen currently focuses on specific asset and portfolio strategies including: opportunistic situations; sub- & non-performing loans; distressed, under capitalized, and bankrupt assets; environmentally challenged and compromised properties, litigation, partnership issues, and management disputes.
Mr. Troen has seasoned experience in all aspects of real estate investment, development, and management, including: acquisitions and dispositions; financings and re-financings; asset repositioning, workouts, and restructuring; management, leasing, marketing, and sales; and construction, redevelopment, and new development.
Notable projects at The Winnmark Group include the redevelopment of downtown Rockville Maryland into a thriving mixed-use retail, office, and residential destination; the financial strategy, transaction structure, and development of a 400,000 sq. ft. headquarters building in Tokyo, Japan; and the loan workout and project repositioning of a 445-unit high-rise condominium in Jersey City, NJ.
Mr. Troen has an extensive history in the real estate workout and restructuring field, beginning his career at Security Pacific Realty Advisory Services where he created innovative financial and transaction strategies for troubled assets and opportunistic situations while directing multi-disciplinary teams in land development and building projects nationwide. Subsequently, at the height of the last real estate depression (1991-1995), he joined the Asset Management and Special Situations Group at HSBC USA (Marine Midland Bank), where he successfully acquired and disposed of foreclosed assets throughout the Northeast, Mid-Atlantic and Southeast US. He maximized returns and created profits on a $1 Billion portfolio far above and beyond book value recovery.
At The Weitzman Group, Mr. Troen created the Development Advisory Services practice for mixed-use, commercial, residential, and land properties. In the process, he transformed and rebranded a highly regarded real estate feasibility firm into a comprehensive real estate services provider.
As Chief Development Officer at Monday Properties, he developed new properties; redeveloped existing assets; marketed fee-generating services; revitalized a troubled loft conversion; planned signature developments; and sourced new acquisitions for a 7-million square foot New York and Washington, DC, office, residential, and mixed-use portfolio.
Mr. Troen was a co-founder of Racebrook Capital Advisors (where he specialized in the acquisition of opportunistic real estate assets, non-performing/sub-performing loans, and distressed properties) and recently served as the Chief Operating Officer of Sheldon Good & Company (a Racebrook Portfolio Company), where he reinvigorated a 45-year old nationwide real estate auction services firm; revamped legacy operations and restructured business development, marketing, and project management; introduced innovative technology to prospect for clients and manage the sales process; and conducted over 100 auctions, achieving $375 Million in closed real estate sales.
Mr. Troen has a multi-disciplinary educational and professional background, with an MBA from The Wharton School and a Master of Architecture degree from the University of Pennsylvania. He graduated from Harvard College, AB cum laude, while majoring in economics.
Mr. Troen is active with the Urban Land Institute (ULI); is the Chair Emeritus of the Urban Development Mixed-Use Council Gold; and has served on ULI Advisory Services Panels in Chicago, Charlotte, Detroit, and Raleigh-Durham. He is a Fellow of the Royal Institution of Chartered Surveyors (FRICS); has served on Consulting Corps Panels in Seattle, Boston, Las Cruces, NM and co-chaired the panel in Fresno, CA; is a member of the American Institute of Architects (AIA); and is a Registered Architect (NCARB & Florida). He is an Adjunct Professor at the NYU Schack Institute of Real Estate and the University of Miami. Mr. Troen holds Real Estate Broker’s Licenses in New York, Florida, Connecticut, and Maryland.